Raymond Events

GAS launch Sensuality with essentiality takes centre stage as Raymond Ltd., the leading textile and apparel brand and Grotto S.p.A, one of the most important Italian fashion companies, introduce the internationally renowned 'GAS' brand to Indian consumers. The launch is in continuation of a 50:50 joint venture between the two companies that was formed in November 2006. GAS has a wide presence across 56 countries and is available at 3000 points of sale, making it a truly global brand in fashion & lifestyle.

ESSENSUAL is a key word that captures the GAS brand positioning. A combination of 'essential', and 'sensual', it adds passion, warmth and an international feel to the brand's core values: simplicity, positivity and authenticity.

GAS launch Targeted at cosmopolitan, international, trend conscious men and women, GAS provides quality versatile fashion and a lifestyle A.M. to P.M. total look that includes a wide range of accessories coordinated with the seasonal collections. This premium brand allows consumers to express their own personality, lifestyle and attitude through the latest in international fashion and style.

More on the 'GAS' brand launch »

Raymond Ltd. Strengthens its National Retail Presence.

Raymond Ltd., celebrates another landmark in the business of textile and apparel retailing by launching the 350th store of 'The Raymond Shop' (TRS). Located at the upmarket Atria Mall in Worli, Mumbai, the 350th TRS was inaugurated by Mr. Gautam Hari Singhania, Chairman & Managing Director, Raymond Ltd. Embarking on the retail journey five decades ago, TRS is today, the largest chain for fabric and garment retailing. As part of its aggressive retail expansion strategy, Raymond has envisaged the roll out of TRS and exclusive brand stores across the country. By 2010, Raymond will have a network of over 950 stores in the country, with over 2 million sq.ft. of retail space.

With a strong presence in 170 cities across India and 27 stores across the Middle East and South Asia, TRS have been the first choice of discerning consumers, offering an incomparable selection of brands with unmatched collections.

The Raymond Shop Launching the 350th TRS, Mr. Gautam Hari Singhania, said, "It's a proud achievement for all of us at Raymond. From the time we launched our first store in 1959, we have strived to provide our customers with an unmatched shopping experience. Every TRS today is more than just a store, it is an institution… a connection for our customers to the latest in fashion and style. Its friendly ambience and wide selection of apparel and textiles, continues to make it the preferred choice. Retail is intrinsic to our business and we continue to push aggressively on this front, touching the 950 store mark by 2010."

Mr. Pradeep Bhandari, Group President & Whole Time Director, Raymond Ltd., further commented, "Over the years, TRS has been providing the best in Indian and International fashion offering a constant stream of fashionable & innovative collections, custom tailoring and a wide range of men's apparel and accessories from brands like Manzoni, Park Avenue, ColorPlus and Parx. The 350th TRS further reinforces our commitment to provide the patrons with a plethora of distinctive brands, all under one roof with an international look-feel and appeal."



News & Coverage » Press Releases » Press Kit » Events » Ad Campaigns » Newsletter »	Home > Media > Newsletter > April 2007 Sensuality with essentiality takes centre stage as Raymond Ltd., the leading textile and apparel brand and Grotto S.p.A, one of the most important Italian fashion companies, introduce the internationally renowned 'GAS' brand to Indian consumers. The launch is in continuation of a 50:50 joint venture between the two companies that was formed in November 2006. GAS has a wide presence across 56 countries and is available at 3000 points of sale, making it a truly global brand in fashion & lifestyle. ESSENSUAL is a key word that captures the GAS brand positioning. A combination of 'essential', and 'sensual', it adds passion, warmth and an international feel to the brand's core values: simplicity, positivity and authenticity. Targeted at cosmopolitan, international, trend conscious men and women, GAS provides quality versatile fashion and a lifestyle A.M. to P.M. total look that includes a wide range of accessories coordinated with the seasonal collections. This premium brand allows consumers to express their own personality, lifestyle and attitude through the latest in international fashion and style. More on the 'GAS' brand launch » Raymond Ltd., celebrates another landmark in the business of textile and apparel retailing by launching the 350th store of 'The Raymond Shop' (TRS). Located at the upmarket Atria Mall in Worli, Mumbai, the 350th TRS was inaugurated by Mr. Gautam Hari Singhania, Chairman & Managing Director, Raymond Ltd. Embarking on the retail journey five decades ago, TRS is today, the largest chain for fabric and garment retailing. As part of its aggressive retail expansion strategy, Raymond has envisaged the roll out of TRS and exclusive brand stores across the country. By 2010, Raymond will have a network of over 950 stores in the country, with over 2 million sq.ft. of retail space. With a strong presence in 170 cities across India and 27 stores across the Middle East and South Asia, TRS have been the first choice of discerning consumers, offering an incomparable selection of brands with unmatched collections. Launching the 350th TRS, Mr. Gautam Hari Singhania, said, "It's a proud achievement for all of us at Raymond. From the time we launched our first store in 1959, we have strived to provide our customers with an unmatched shopping experience. Every TRS today is more than just a store, it is an institution… a connection for our customers to the latest in fashion and style. Its friendly ambience and wide selection of apparel and textiles, continues to make it the preferred choice. Retail is intrinsic to our business and we continue to push aggressively on this front, touching the 950 store mark by 2010." Mr. Pradeep Bhandari, Group President & Whole Time Director, Raymond Ltd., further commented, "Over the years, TRS has been providing the best in Indian and International fashion offering a constant stream of fashionable & innovative collections, custom tailoring and a wide range of men's apparel and accessories from brands like Manzoni, Park Avenue, ColorPlus and Parx. The 350th TRS further reinforces our commitment to provide the patrons with a plethora of distinctive brands, all under one roof with an international look-feel and appeal." More on 350th "The Raymond Shop" » J.K. Helene Curtis Ltd. has embarked on a new journey with the revamp of the Park Avenue Grooming Products. The first step was initiated with the Launch of the New Park Avenue Body Deodorants which was conducted in Bangalore for South Zone and Mumbai for West Zone with the respective regional sales teams. The five variants launched are Cool Blue, Stealth, Mariner, Pulsate and Play. More on Park Avenue » KamaSutra, expands its portfolio with a range of Deodorants. This marks the brands entry into the Rs. 9,000 crore Personal Care Market. The KamaSutra Deodorants would be retailed in India across Bangalore, Mumbai, Delhi, Hyderabad and other metros and 'Class A' towns. The KamaSutra deodorants will be available in both men and women variants with fragrances like Spark, Dare and Urge for men and Provoke and Intention for women. More on KamaSutra Deodorants » RAL stirs the popular price segment with the launch of 'Notting Hill'. Raymond Style Guide. New Retails Stores. January 2007 February 2007 March 2007 We would like your suggestions, feedback and contributions to make this newsletter more interactive. Email your contributions for the newsletter at: webmaster@raymondindia.com