J.K. Ansell Ltd. (JKAL) is a 50:50 joint venture between the Raymond Group and Ansell International for manufacturing and selling the popular 'KamaSutra' brand of condoms.
Prior to the formation of the joint venture in 1996, the condom division was a part of J.K. Chemicals Ltd., a subsidiary of Raymond Ltd. It commenced operations in 1991 and launched KamaSutra the same year. KamaSutra, through its unique positioning and advertising soon became the most significant product launch of the year.
Currently, J.K. Ansell enjoys a significant share of the commercial Indian market emerging as a second major player. It also provides condoms to the Government of India and Non Government Organisations (NGOs) and exports to over 70 countries around the world.
We have a condom manufacturing plant at Aurangabad manufacturing 345 million pieces per annum. The production processes at our plant include Compounding, Forming, Pin Hole detection, Sealing and Packing. Today, we are among the leading players in the Indian condom market.
J. K. Ansell Ltd. supplies condoms to the Government of India.
KamaSutra - For The Pleasure of Making Love
Within a year of its launch, KamaSutra went on to become India's second largest selling condom. KamaSutra ads use a bold and sensual advertising campaign and are positioned as a pleasure enhancer with the byline- "For the Pleasure of making love".
This concept is aimed to change the belief that condoms inhibit pleasure. With added features, variants and appeal KamaSutra has been positioned as the brand for enhancing sexual pleasure instead of restricting it.
The use of refreshing visuals as well as original verses from the KamaSutra as an endorsing statement that - sexual acts should be pleasurable for both the partners; have successfully broken through the clutter. more »
Manufacturing facility / International Quality Standards
Our total exports, for the year ending March 2007, stood at Rs 81 million. We export condoms to countries like Chile, Peru, West Indies, Ivory Coast, Mozambique, Ethopia, Kenya, Nigeria, Sudan, Botswana, Zambia, Nepal, Bangladesh, Combodia, Phillippines, Poland, Turkey, Azerbaijan, Russia, Ukraine, Romania, Sri Lanka, UAE & Saudi Arabia. The company also exported bulk products to Ansell International for the USA and South Africa markets.
In September 2000, JKAL commenced selling and distributing Ansell gloves. We have pioneered the concept of barrier protection in India. This is seen as a huge leap towards providing India with a safer healthcare environment. Our product range includes Gammex, Medigrip Sterile & Non-Sterile, Sensi-Touch & Nutex gloves. These are targeted at major hospitals and nursing homes as well as glove retailing chemist outlets.
J. K. Ansell markets a wide range of High end surgical and examination gloves. Our Medical gloves not only protect the healthcare worker from potentially infectious substances but also protect patients from cross contamination.
The company headquartered in Australia is the market leader in gloves and has also created the powder free range of gloves. Our product range includes Gammex, Medigrip Sterile and Non-Sterile and powder free gloves. These are sold to major hospitals and nursing homes as well as glove retailing chemist outlets.
J. K. Ansell has not only pioneered the very concept of Barrier protection but is also the only company promoting surgical gloves ethically. With an 85% market share in the premium (Gammex PP) gloves segment and a significant presence in other segments, we are the first to promote the Powder Free Concept. more »
|Copyright © 2012 Raymond Limited | Terms & Conditions|