Raymond added a new dimension to fashion in India with the announcement of a 50:50 joint venture with Grotto S.p.A, one of the most important Italian fashion companies.
The joint venture saw the launch of the highly successful 'GAS' brand in India. 'GAS' is a leading Italian premium apparel brand owned by Grotto S.p.A and promoted by the Grotto family. 'GAS' retails a lifestyle collection that includes its core heritage in premium denim clothing. The brand offers Indian fashion patrons an incredible fusion of contemporary international fashion and quality clothing that represents GAS values of passion, positive thinking, sensuality and essentiality.
With a total investment of approximately Rs. 500 million, this joint venture brings together Grotto S.p.A's proven expertise in design and managing a successful brand and Raymond Ltd.'s expertise in apparel brand building and retailing along with its vast distribution network to give Indian consumers a new fashion experience.
The joint venture will characterize a distinct identity in the youth fashion casual apparel category in India. Targeted at high purchasing power, fashion-intelligent consumers, men and women who look for great quality and style with which they can express their own personality.
GAS is a leading Italian premium apparel brand owned by Grotto S.p.A and promoted by the Grotto family. The founder, Mr. Claudio Grotto started his business in fashion in the early '70s. In 1986 the Company was incorporated as Grotto S.p.A. and beginning in 1990 commenced a new phase: the launch of the GAS brand and the very first GAS collection.
The brand has strengthened its reputation by setting fashion trends across 56 countries and 3000 points of sale. The Company has a strong Vertical Retail strategy that is being implemented on a global base.
ESSENSUAL is the word that summarizes the evolution of GAS philosophy and its core theme. A fusion of the words Essential and Sensual, ESSENSUAL is used in conjunction with passion, warmth and an international attitude that connect with the GAS values of simplicity, positivity, authenticity, quality and expertise.
